Present Your Employer Brand Differently

The biggest challenge that companies are facing today is talent. They can’t fill open positions, and it’s having a huge effect on revenue, their profits, and their service. What’s worked in the past isn’t working today.

VIDEO

TRANSCRIPT

We need to make the process more candidate-centric versus employer-centric. We need to remove the friction from the process, make it easier. And we need to use applicant tracking systems to streamline the process both for the candidate and the company. Present your company differently.

You need to think about it as you would if you were marketing your product. You need to sell your company. You need to sell your brand.

Change the title and the first few sentences of your job ad. You need to focus on exactly what would interest that particular person, as opposed to burying it somewhere down–if they have to read too far in before they get excited, they unfortunately, will probably click off your ad and go somewhere else. So if it’s remote work or overtime or whatever it is you’re trying to push, and of course diversity equity and inclusion is an important equation today– it needs to be mentioned as part of your of your deliverable as a company.

And last, you should you should use videos, employee testimonials– people love those as opposed to just reading ads. It makes it more exciting and differentiates you from your competition.

And with that, happy hiring!

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