ExactHire applicant tracking system search engine optimization (SEO) feature enables your job portal to create multiple different URL addresses for open job listings so that search engines have many opportunities to crawl your keyword-rich site. Each job listing page’s headers and URL address include keywords relevant to searches done by job seekers so that your job pages are more likely to rank well in search engine results.
The more pages of keyword-relevant content you have on your career portal, the better chances your job listing pages have for ranking highly for a number of different keyword combinations. This feature works to increase the number of applicants you attract who didn’t necessarily know about your company beforehand – the applicants who are starting with search engines (e.g. Google, Bing, etc.) to look for job openings.
Job seekers doing “long tail keyword searches” (i.e. highly specific searches) are more likely to land on your careers portal from search engines thanks to ExactHire’s ability to create highly-targeted pages optimized especially for those long-tail searches. Details such as location name and employment type will be appended to the URL address and included in the page text.
Once enabled, the search engine optimization feature within ExactHire applicant tracking system is easy to use. Administrators can choose which job templates should be utilized within the feature with a quick drop-down box selection.