Job Board Spotlight: Beyond.com
The best Applicant Tracking Systems (ATS) will integrate with your website via a careers portal, creating a seamless brand experience for job applicants. But to attract a high volume of applicants to your site, it is vital to have an ATS that features automated posts to a wide variety of external job boards. Without this, even the most efficient applicant tracking systems will be useless if job seekers cannot find your job posts.
To help you discover the unique benefits of job boards and communities, ExactHire will seek to spotlight some of the more effective options available to you by frequently reporting on them through our blog.
This month, we selected Beyond.com as the focus of our Job Board Spotlight. We spoke with Danielle Sayre, Strategic Alliance Manager at Beyond.com.
Q:With thousands of job boards available, what is your advice for employers seeking to find the best option?
A: A job posting is an advertisement. So evaluate a job board the way you evaluate any advertising opportunity. First of all, is the site appropriate to your brand? Second, how will the board market your jobs? If you have a generalist job, you may want it available for general public. But if you are looking for a specific audience, then you want to make sure that your job ad will be marketed to the most relevant audience.
Q:In what industries does Beyond.com specialize?
A: Beyond has over 50 million members who belong to hundreds of niche communities on Beyond. Our largest community is our healthcare community with 6.6 million members. We also have a robust technology community with almost 3 million members, and a growing retail community with 3.7 million members. To view a complete list of our latest member statistics, visit http://www.beyond.com/communities/hiring/.
Q:Can you describe the advantages of using niche job sites?
A: Sites with a niche approach are often able to deliver a more relevant pool of candidates. The niche approach attracts unique candidates with an interest in that niche. In addition, sites with a niche philosophy strive to market your job to the most relevant candidates.
Q:How can Beyond.com serve as one of the world’s largest job boards, yet also offer the advantages of niche job boards?
A: Beyond is the original niche network. We started as PhillyJobs over 10 years ago, and grew into a network of over a thousand niche sites, including TechCareers and Healthcare Jobsite. We cut our teeth bringing niche and passive candidates to relevant jobs – and we still do – but today we do it through 500+ talent communities on Beyond.
Because Beyond evolved from a niche network model, we are experts at targeting and do a better job of connecting active and passive job seekers with the right opportunities. We’ve attracted many of our 50+ million members based on their affinity for a specific industry, location or profession, so we know what they’re looking for from day 1. And, we continually gather information about our members to ensure that we’re always delivering the most relevant jobs and content.
Q:How many job applicants can I expect to receive per job post? (or other success metric)
A: Number of applicants can vary greatly depending upon the type of job, the job description, the job application process, and other factors. However, it is important to keep in mind that due to the nature of Beyond’s niche approach, we strive to first deliver quality over quantity to the job opportunities on our site.
Q:How well does Beyond.com reach passive job seekers?
A: Beyond is the Career Network, and we continue to engage job seekers after they find a new job by providing career and industry content relevant to their career. As a member network, the majority of our activity is from existing members engaging with our email and other communications, rather than from people actively conducting web searches. This means that we reach the person who is perusing our emails to see what jobs might be available, even if they aren’t actively searching for jobs online.
Q:In addition to job postings, in what other ways can employers promote open positions with Beyond.com?
A: By posting a job on Beyond, employers are automatically getting a sophisticated marketing engine to promote their jobs. Employer jobs are available for our “Smart Alerts,” which are “learning” alerts that include relevant jobs based upon member activity. Jobs are also included in “Following Alerts,” which are specific alerts sent to members with exact matches for job titles that they are following. And, when a new job is posted we send out an “Instant Alert,” which is an email with just that job sent to a small list of the most relevant candidates in our system.
We also market jobs on Beyond, our niche sites, and throughout the web.
For employers who want additional ways to promote their jobs, Beyond offers targeted email marketing campaigns, text messaging campaigns, career alert sponsorships, and display advertising. Employers can also source our database of over 50 million members.
Q:Does Beyond.com integrate with Applicant Tracking Systems? How can ExactHire clients get started?
A: Yes, we integrate with some, but not all, applicant tracking systems. Single 30-day Job Postings can be purchased through ExactHire. To get started, clients can contact Randi Shuck at ExactHire or go to http://www.beyond.com/exacthire.
